31 Dec 2021

Investing in innovative dental technology is a cost-effective way for commercial dental practices to improve their services.

Despite offering the same treatments and procedures on paper, dental clinics differ from one another.

Each dental office has its own level of service, which is defined by the dentist’s experience and expertise.

As a result, they must work hard to set themselves apart, particularly in business practices.

One method to accomplish this is to look at the equipment they use to perform treatments and operations. While new dental equipment cannot replace a dentist’s expertise, it does have a substantial impact on how consumers perceive their visits.

Furthermore, dental technology does not stand still, so it makes good professional and business sense for dentists to keep up with the kinds of technological advances that will enhance the services they can offer patients.

Upgrading to new equipment ultimately sets new standards of excellence for a dental practice, helping attract new patients, and retain existing ones.

Modern dentistry has advanced in various areas of technology, including:

  • Digital imaging
  • Operatory software
  • Non-invasive laser techniques.

While certain technologies are still in the early stages of development, a refusal to invest now could cost dentists in the long run.

This is especially true in cosmetic dentistry, where innovative dental technology is frequently a very desirable asset in attracting new consumers for a variety of elective aesthetic dental operations and treatments.

This is not a case of keeping up with the Joneses; practices who are unable to provide crucial advanced therapies due to a lack of equipment run the danger of losing patients to competitors.

There is also a risk they could lose talented members of staff to other, more advanced practices, in pursuit of career development offered by access to better equipment.

Patients and dental professionals see the value in advanced dental equipment, and therefore see the value in a practice that invests in it.

Underpinning dental technology’s appeal is its potential for unlocking greater productivity for dental practices.

You only have to compare how dental practices once completed patient x-rays with the streamlined efficiency of the process through digital imaging equipment.

For business dentistry practices, advanced dental equipment could be a good long-term investment.

“Dental technology is evolving fast. Dental practitioners should consider their options regarding long-term investment and helping to differentiate what they can offer in a competitive marketplace. Now might be the right time for them to invest in advanced dental equipment.”

Pete Higson, RPA Dental

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